|
|
|
COMPETITIVE ANALYSIS CM2's competitive analysis is unique. Most competitive analyses, whether conducted in house or by a market research firm, compares companies based on sales, market cap, production volumes, and other data that are not a true measure a company's competitive capability. First, our competitive analysis is underpinned by our unique human-source intelligence collection capability, which is key to developing accurate and timely intelligence for a client's competitive analysis project. Next, we compare companies based on what it takes to be successful in the industry. Measuring sales, production capacity and other similar metrics is useful as a data point, but these are historical measures of a company's competitiveness. CM2's approach leverages human source intelligence – information collected from people by people – to create a predictive model that can be use for:
|
